The project title, PICTURE stands for Post-Industrialized Creative Transformations and Unpredictably Reciprocal Experiments. A picture is something that captures an action in a place in a moment in time, just as artistic interventions are unique events, unable to be replicated elsewhere like conventional performances and installations. At the same time, picture is both object (photograph, painting) but also a verb (instructing to visualize). The verb implies that the instructed must use their imagination to see possibilities. And our artistic interventions are intended, in part, to enable both audiences and professionals from different sectors to imagine new possibilities inspired by the unpredictable and creative actions of artists.